Republican leaders are learning it is the way the message is presented that counts in today's
world. In a country that is too busy to sit down and read or research
the candidates, the candidates need to tailor the message for the busy
voter.
WASHINGTON (Reuters) - Ending a self-imposed silence about the November
election, 2012 Republican vice presidential nominee Paul Ryan said on
Wednesday that he and presidential running mate Mitt Romney lost not
because of ideas, but due to ineffective communication.
Ryan said Democratic President Barack Obama and Vice President Joe
Biden also prevailed because they did a better job with "technology and
(voter) turnout."
"We have to learn that," said
Ryan, chairman of the House of Representatives Budget Committee. "We
have to fix that."
Ryan made the comments at a
breakfast with reporters sponsored by the Wall Street Journal as the
eight-term Republican ended his silence and spoke out.
Asked what voters were saying to Republicans on Election
Day, Ryan suggested that they did not understand what his party was
about.
"We have to do a better job of explaining
and demonstrating why our ideas are better" on such issues as fighting
poverty and helping people move up "the ladder of life," Ryan said.
"There are a lot of people who just don't think or know that we have good ideas on these fronts," Ryan said.
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